MySpace.com has launched the Indian version of its popular social networking site at http://In.MySpace.com. We believe that this move may be a tad too late in a country almost dominated by Orkut.

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With the proliferation of social networks, each of us have a number of profiles. With upcoming social networks offering innovative features and some even have their own niche, for example Flixter, which is built around movies flicks.

This is a common issue for all of us, as we have a different set of contacts in different networks and bringing them together and managing them from a single location is a challenge. At the ever growing pace of innovation and development in technology especially on the Internet, there is a way to make our task easier. This is where Social Network Aggregators come in.

ProfileLinker is one of the best solutions which enables you to link across many networks. The networks are also categorized by type from which you can choose your networks and manage all of them from one place.

Other similar Social Network Aggregators include SocialURL, Dandelife (it allows you to maintain a timeline of activities over many years). A search for aggregators, will bring out dozens of popular websites that serve this purpose.

This is possibly the solution in the near future for everyone to manage multiple network profiles and stay in touch with contacts across networks.

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With blogs and other websites that thrive on user generated content and user interaction increasing tremendously, it is social bookmarking and the related sites that enable users to keep track of the latest content on these sites. We’ve been using social bookmarking tools such as ‘Gregarious‘ which is a plugin that you can install into wordpress to enable full fledged social bookmarking across your entire site.

Well, now apparently Social Poster allows you to submit links to 34 social sites including Digg, Reddit, Technorati, Stumbleupon, del.icio.us and more. You can get Social Poster installed by getting the code or by getting the plugin.

The simpler and better option is, from the social poster home page, you can enter the link and text as per your wish, just select your list of social sites and click submit to get your link submit to all those sites, simultaneously in one shot!

Check it out Now!

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Forrester Research has developed a typology for characterizing participation in online social networking activities, called the ‘ladder of participation‘.

Forrester Analyst Charlene Li says it is important to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. The report also lays out how companies can create strategies using Social Technographics. Companies seeking to engage customers with these new tools need to understand where their audiences are with this categorization.

52% of American online consumers (’Inactives’) have not participated yet in the social networking phenomenon at all. I guess in a closed society like

India there will be more ‘Inactive’ consumers. All of this is relevant to marketers as you assess step into the social networking arena.

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A study conducted on 3,000 US Internet users by MySpace and Isobar finds that campaigns taking place within social networks, while difficult to quantify, do in fact deliver value for marketers.

They came up with a metric known as: “Momentum Effect” to measure the quantify the impact of a brand within a social network beyond traditional advertising impressions to encompass the viral power of consumer-to-consumer communication.

Isobar states that Adidas and Electronic Arts attributed more than 70% of their marketing return on investment to the Momentum Effect.

The new study also found that more than 40% of all social networkers said they use social networking sites to learn more about brands or products that they like, and 28% said at some point a friend has recommended a brand or product to them.

69% said they use social networks to connect with existing friends and 41% said they use the sites to connect with family members.

Brands need to understand the needs of users visiting a social networking website. Though the report brings a little clarity, I would love to see some research on gender ratios, behaviour of opposite sexes on a social networking website, how many people created valuable info on brands etc.

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