Branded news and lifestyle content will soon be featured within MySpace’s online video section, including content from The New York Times, Reuters and National Geographic. The announcement sees MySpace move ever closer to the “TV-on-the-PC” market.

MySpace Logo

While MySpace’s rival Joost has already been offering this type of content, MySpace is all set to enter in a big way. The coming months will see the introduction of the Animation Show, The Daily Reel, how-to shows on Expert Village, gaming coverage on IGN Entertainment, celebrity coverage on Young Hollywood and music programming on Kush TV, amongst others.

“We’re empowering our partners to customize their own video channels and use them as hubs to create a niche experience for users”, says Jeff Berman, General Manager of Video and SVP of Public Affairs for MySpace.

Branded content providers not only benefit from exposure to the millions of MySpace users, but also from viral opportunities within the MySpace arena. Members will be able to link to branded content from their profile pages, (around two-thirds of all video content posted to MySpace is linked to in this way) putting the content in front of those that might not otherwise have been searching for it.

Currently there seem to be no such arrangements in place, but MySpace has confirmed that it is exploring various ad models with its partners, giving us a hint about MySpace in the near future.

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Via: BizReport

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