We had earlier blogged about rumors regarding Google’s proposed acquisition of FeedBurner sometime last week. TechCrunch has confirmed same, the $100 million acquistion of FeedBurner, the site used by DG Tech Publishing (PC World, Computerworld, Macworld), Reuters, USA Today, AOL, The Nation, Newsweek and many bloggers to publish their feed.
FeedBurner is an excellent pickup and that too at $100 million rather inexpensive considering the pile of data and reach Google will get from FeedBurner. Google will gain a lot form a working feed-based ad network, but more importantly it keeps Google close to publishers, which it can then try to entice to take on more of its services. FeedBurner manages about 7,21024 feeds owned by 400,000 publishers that’s a lot of ad impression and click opportunities to cash on by Google .
Feedburner linked RSS URLs to human readable HTML pages instead of pages of XML code. Now with the power of Google behind FeedBurner, we can expect a growth in RSS advertising in very short time. And moreover RSS advertising is more effective than email marketing.
Not every one happy with the takeover, Shelly Powers has said bye to her FeedBurner feed because she’s paranoid that Google knows more about her blog readers than her.
On a different note, a few aren’t happy with Technorati either. Engtech has said good bye to Technorati because of all the problems that he has had with them.
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