A Ghost Blog is a blog that is run and managed by an anonymous author(s). A ghost blog can also be a blog written by a company or person on behalf of another company or person. Below is Scott Adams’ awesome cartoon on Ghost Blogging.
Ghost Blogging is something I hate to do. To draw a loyal, engaging and unconditional audience trust is very important. Once your readers observe that you are lifting content or someone is ghost blogging for you, it can cause a lot of damage.
The whole purpose of a you starting a blog is to connect with your stakeholders, having a ghost blogger will kill that very purpose. No one can express your feelings on a issue. If you do not have an opinion or nothing to communicate then it is better to be silent than ask someone to write for you.
Catch up with the storm over The Scuderi Group at Bryans blog.
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