More than half of business technology pros surveyed by InformationWeek Research,
a CMP Technology property, are either skeptical about tools such as blogs, wikis and online social networks, or they’re willing but wary of adopting them.
Business technologists are concerned about security, return on investment and their staffs’ skills in implementing and integrating new Web 2.0 tools.
The biggest challenge in implementing Web 2.0 tools is creating an organization culture which is open and ready to adapt to the changing world. It doesn’t just work by starting a blog in a company, employees have to sink in the benefits of blogging and develop a passion for it. Successful companies who use blogs, wikis etc need to have a strong top management buy in and become first movers than adopters of technology.
Wells Fargo Securities, for example, is experimenting with blogs, wikis and RSS feeds. Wells Fargo employees are embracing hundreds of blogs to brainstorm with one another and interact with customers. Wells Fargo is using RSS feeds for a number of wide-ranging purposes, from helping automate work processes to improving the quality of data warehouses to help Wells Fargo gauge consumer requirements, interests etc.
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