Avis, the car rental company has started a blog titled ‘We Try Harder‘ to be a bit bolder and pioneering than their competitors.
So what is the blog about? It is an informal way to connect with their customers and discuss about car rental services and provide a platform to interact in a better way. The latest post even talks about how to get the best price at Avis with tips such as:
- Book in advance - Just like low cost airlines
- Prices are in 24-hour blocks - Try using the car in 24 hour blocks instead of say 26 or 30 hours so that you can save up on that additional day’s rental.
- Try a different day - Some Avis business centres are busy on different days.
- Longer the rental, the more economical it is - Obviously
Quoting Avis
We´re excited to be the first car rental company to start a blog. We want to be able to tell you about our plans, let you know what we have on offer (such as new cars in our fleet) and pass on useful information for your holidays and business travel. We´d also like you to use this blog to share your experiences, tips for other travellers, feedback and questions. We´ve been reading some of the things you have to say about car hire on other sites, and know you have a lot to say! More.
The best part of the blog is the tone of the blog and the involvement of senior guys like Eibhlin Payne, Head of Customer Support, Xavier Vallee, Head of Marketing etc. However it would be great if they could post more frequently and regularly. The Avis blog is an effort to align with building a customer base and creating a brand.
The folks at Avis certainly ‘Try Harder‘
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National Transportation Safety Board recently divulged they had funded a project with the US auto makers for the past five years. The NTSB covertly funded a project whereby the auto makers were installing black boxes in four wheel drive pickup trucks in an effort to determine, in fatal accidents, the circumstances in the last 15 seconds before the crash.
They were surprised to find in 49 of the 50 states the last words of drivers in 61.2% of fatal crashes were, “Oh, Shit!”
Only the state of Texas was different, where 89.3% of the final words were, “Hey Y’all, hold my beer and watch this!”