Pew Internet & American Life Project has released the results of a survey of more than 4,000 U.S. adults. The survey has classified the Americans into a range of groups based on usage of and attitudes toward the Internet and mobile phones. Those interested in checking out the questionnaire can download it from here.
This report is definitely shocking as it says only 8% of the American population are deep users of web and mobile applications while a whopping 49% of the American population occasionally use modern gadgetry and don’t care much about electronic connectivity.
Below are excerpts of the research across various classifications, you can download a copy of the full report from here:
Elite Tech Users (31% of American Adults)
Omnivores (8% of American Adults, Median age = 28 Years):
They have the most information gadgets and services, which they use voraciously to participate in cyberspace, express themselves online, and do a range of Web 2.0 activities. Most in this group are men in their mid- to late twenties.
Connectors (7% of American Adults, Median age = 38 Years):
Between featured-packed cell phones and frequent online use, they connect to people and manage digital content using ICTs (Information and Communications Technology) – with high levels of satisfaction about how ICTs let them work with community groups and pursue hobbies.
Lackluster Veterans (8% of American Adults, Median age = 40 Years):
They are frequent users of the internet and less avid about cell phones. They are not thrilled with ICT-enabled connectivity and don’t see them as tools for additional productivity. They were among the internet’s early adopters.
Productivity Enhancers (8% of American Adults, Median age = 40 Years):
They have strongly positive views about how technology lets them keep up with others, do their jobs, and learn new things. They are frequent and happy ICT users whose main focus is personal and professional communication.
Middle-of-the-Road Tech Users (20% of American Adults)
Mobile Centrics (10% of American Adults, Median age = 32 Years):
They fully embrace the functionality of their cell phones. They use the internet, but not often, and like how ICTs connect them to others. 37% have high-speed internet connections at home. The group contains a large share of African Americans.
Connected but Hassled (10% of American Adults, Median age = 46 Years):
They have invested in a lot of technology (80% have broadband at home), but they find the connectivity intrusive and information something of a burden.
Few Tech Assets (49% of American Adults)
Inexperienced Experimenters (8% of American Adults, Median age = 50 Years):
They occasionally take advantage of interactivity, but if they had more experience and connectivity, they might do more with ICTs. They are late adopters of the internet. A few of them have high-speed connections at home.
Light but Satisfied (15% of American Adults, Median age = 53 Years):
They have some technology, but it does not play a central role in their daily lives. They are satisfied with what ICTs do for them. They like how information technology makes them more available to others and helps them learn new things.
Indifferents (11% of American Adults, Median age = 47 Years):
Despite having either cell phones or online access, these users use ICTs only intermittently and find connectivity annoying. Few would miss a beat if they had to give these things up.
Off the Network (15% of American Adults, Median age = 64 Years):
Those with neither cell phones nor internet connectivity tend to be older adults. A few of them have computers or digital cameras, but they are content with old media.
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